Where is the line between email marketing and spam? Your message for every email should be clear and call attention to products as appropriate. Keep your messages interesting, and your customers will continue to read your emails. This article contains helpful advice to aid you in creating an email marketing campaign that works.
Give your subscribers a birthday message. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
Use Alt tags if you add images to your emails. These tags will take the place of any image that does not, or is not allowed to load. The tag should appropriately describe the missing image. Include descriptions for any links contained in your email, as well.
Keep subject lines under 60 characters long. Long subject lines often get shortened, or simply cut off in the middle, by certain email services and programs. Other email clients are simply incapable of displaying a longer subject. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.
A major holiday is usually not the time for an important marketing campaign. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, as always there are exceptions to this rule. These may include emails concerning Black Friday deals or other campaigns based on occasions.
Try sending follow-up emails to new clients with a coupon offer. Send out an email with a link to a coupon hosted on your website. At the end of your email, include a call to action that reminds them that they could save money by investigating your special offers.
Branding must be kept consistent between all of your websites, accounts and marketing methods. Keep your company name, logo and color scheme the same so that customers will instantly recognize it as being your work. Sending really different emails can make it harder to remember the company.
Only send emails that are pertinent and worthwhile; customers will unsubscribe if you bombard them with useless information. Don’t constantly send customers blatant sales petitions. Try to illustrate ways a particular product can solve a problem, or perhaps implement some sort of promotion in the emails you send out.
The layout of your emails plays an important role. Though graphics may be tempting to use, spam filters are more likely to block them. Put anything that is vital in plain text to ensure that your customers see it. Your graphics should be within your website and linked in your email.
As this article just went over, consumers must be interested in the emails you send out when you’re marketing to them. Your customers are wise to email campaigns, and will quickly drop out of any that appear to be spam-worthy. Use what you’ve just learned from the article above and your customers are sure to appreciate your quality content.