Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do all the research you can on your audience. Before you make assumptions and put a lot of money into mobile marketing efforts, make sure you analyze your audience and their preferences. Do they use cellphones more than they use computers? Which OS do they use on their phones? If you understand your customers’ needs, you will be better able to fulfill them.
Keep in mind that mobile customers will use a smartphone to view your website, and these people may have difficulty navigating. If your marketing website is easy to use, you will get a better response from people using mobile devices. Don’t worry too much about how your site looks on a home computer. The important thing is keeping your site user friendly for both users.
Buy dedicated short codes instead of sharing them. It may be pricey, but you can link them to your brand. People will start to associate your short code with your brand. This is very little that needs to be paid to avoid legal issues. If the code sharing company abuses the system, you can be in trouble, too.
Use QR codes to expand your branding and to entice customers. QR codes are great in sharing promotions, discounts and coupons. They are easy to capture via a cellphone and easy to use. QR codes let your reach your customers easily and quickly with relevant information.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. You could also employ a professional to evaluate your mobile marketing campaign.
Work to please your customers. Your mobile marketing ads should be designed based on what your target demographic likes to read and see. If you cannot get a handle on what it is your customer wants, you will not make any gains from them. Try and get as much information out of your customers, so you understand them and that will lead to success.
Use multiple tools to promote your mobile campaign. Your promotions should take place on your website, social network websites, such as Twitter and Facebook and even at your physical store. You want your mobile marketing campaign to be as broad as possible, so that people have several opportunities to follow up on your promotions.
Make sure you give A/B testing a try with your mobile page. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. By creating an A & B version of your landing page, you can test effectively. The results will show you which version you should choose to develop further.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. You will need a plan to use the tips included in this article, especially when you are beginning to use mobile marketing. By doing so, you are sure to attract additional clientele and generate new profits.