You must have heard about digital marketing. In today’s modern era where almost everything is digitalized, many business owners choose to promote their products and services online rather than using traditional marketing. No wonder that due to the high demand, digital marketing Jakarta grows exponentially. Digital marketing involves the use of digital platforms such as Facebook, Twitter, Google, YouTube, and so on. It also makes use of digital media like search engines, email, and social networks. It can be clearly seen, then, that digital media rely so much on internet and technologies. Digital marketing services fall into some types as follows.
Search Engine Optimization
SEO is a common service offered by a digital marketing agency. It is an abbreviation of Search Engine Optimization. This service is considered as the most prevalent one. SEO is a method used to manipulate the content on your blog, website, and other digital channels so that it can appear on the first page of search engine results like Bing, Yahoo, or Google. The higher you rank, the more clicks you get. In other words, SEO drive internet users to visit your website. It will allow potential customers or clients to see your products and services. It does not guarantee that they will buy your product and services but at least, they already land on your site so they know your presence.
Social Media Marketing
This type of digital marketing is often shortened as SMM. It involves the use of various social media channels to promote a business. Social media platforms can be Instagram, Twitter, Facebook, Snapchat, and many others. Marketing through social media can effectively increase your sales and grow your fan base. Besides, as social media is a form of networking and communication platform, it enhances relationship with your customers which lead to brand loyalty.
Another service offered by a digital marketing agency is content marketing. The goal of content marketing is to create valuable contents with the aim to enhance costumers’ behavior. It is hoped that by reading or watching the contents, customers can be attracted and they will become loyal customers that will give profit to the business. There are numerous formats of contents. The most common ones are blog articles, videos, and podcasts. Besides, these three major formats, there are still some other formats such as apps, cartoons, infographics, quizzes, and many more. Creating unique and relevant contents absolutely takes lots of time. Therefore, business owners often ask professional digital marketers to do the work.
Pay-per-click Advertisement (PPC)
PPC in digital marketing means managing ad performance in a website. It includes the strategy, design, and analysis of the ad. A PPC specialist is responsible to keep up with trends of what people like to search at the moment, create a strong landing page design, and watch the trends of SEO and Google’s algorithms. In order to do the job, a PPC specialist needs to have high creativity, strong analytical skills, technical expertise, good communication skill, and good time management.