Category Archives: Internet Marketing

4 Major Services of Digital Marketing

You must have heard about digital marketing. In today’s modern era where almost everything is digitalized, many business owners choose to promote their products and services online rather than using traditional marketing. No wonder that due to the high demand, digital marketing Jakarta grows exponentially. Digital marketing involves the use of digital platforms such as Facebook, Twitter, Google, YouTube, and so on. It also makes use of digital media like search engines, email, and social networks. It can be clearly seen, then, that digital media rely so much on internet and technologies. Digital marketing services fall into some types as follows.

Search Engine Optimization

SEO is a common service offered by a digital marketing agency. It is an abbreviation of Search Engine Optimization. This service is considered as the most prevalent one. SEO is a method used to manipulate the content on your blog, website, and other digital channels so that it can appear on the first page of search engine results like Bing, Yahoo, or Google. The higher you rank, the more clicks you get. In other words, SEO drive internet users to visit your website. It will allow potential customers or clients to see your products and services. It does not guarantee that they will buy your product and services but at least, they already land on your site so they know your presence.

Social Media Marketing

This type of digital marketing is often shortened as SMM. It involves the use of various social media channels to promote a business. Social media platforms can be Instagram, Twitter, Facebook, Snapchat, and many others. Marketing through social media can effectively increase your sales and grow your fan base. Besides, as social media is a form of networking and communication platform, it enhances relationship with your customers which lead to brand loyalty.

Content Marketing

Another service offered by a digital marketing agency is content marketing. The goal of content marketing is to create valuable contents with the aim to enhance costumers’ behavior. It is hoped that by reading or watching the contents, customers can be attracted and they will become loyal customers that will give profit to the business. There are numerous formats of contents. The most common ones are blog articles, videos, and podcasts. Besides, these three major formats, there are still some other formats such as apps, cartoons, infographics, quizzes, and many more. Creating unique and relevant contents absolutely takes lots of time. Therefore, business owners often ask professional digital marketers to do the work.

Pay-per-click Advertisement (PPC)

PPC in digital marketing means managing ad performance in a website. It includes the strategy, design, and analysis of the ad. A PPC specialist is responsible to keep up with trends of what people like to search at the moment, create a strong landing page design, and watch the trends of SEO and Google’s algorithms. In order to do the job, a PPC specialist needs to have high creativity, strong analytical skills, technical expertise, good communication skill, and good time management.

Get Educated On Some Valuable Email Marketing Strategies

Get Educated On Some Valuable Email Marketing Strategies

Get Educated On Some Valuable Email Marketing Strategies

A great way to build more fans for your site or sites is to market through email. You can send out emails to people about updates that you have on your site or just a general greeting in general. There is a lot when it comes to emailing marketing so go ahead and read through this article to see what you can learn about the subject.

An excellent tip for email marketing is to follow up with some type of update on your products or services that you are providing. For example, you could add a “buy now” feature onto your email. The ending of your email could inform your readers to keep in mind the up-sell as well.

Consider using a template that allows for each recipient to receive a personalized message in the greeting. People respond more favorably to emails that address them personally, and are less likely to reject the message. This personalization is simple to accomplish, and will grow a greater relationship with your customers. Continue reading

Solid Tips For Becoming A Better Email Marketer

Solid Tips For Becoming A Better Email Marketer

Solid Tips For Becoming A Better Email Marketer

With the popularity of the Internet, it is no wonder why email marketing has become one of the most popular ways for a company to market their product. Perhaps you have heard of this technique, but you do not know to use it. That’s okay, you are in luck! The following article will tell you what you need to know about email marketing.

When following up to your customers via email, you could try following up with some kind of reminder. For example, you could add a “visit today” button onto your ad. In addition, the closing of the postscript could inform your customers to make sure they do not disregard the CTO.

Develop a consistent format and schedule for your marketing emails. By doing this, your customers will learn when and what to expect. Find a professional template that suits your business and used it every time. Alert your customers to the most relevant information at the beginning of the email. Continue reading

Check Out These Amazing Ideas At Helping You Succeed At Email Marketing

Check Out These Amazing Ideas At Helping You Succeed At Email Marketing

Check Out These Amazing Ideas At Helping You Succeed At Email Marketing

Interacting with your potential customers is a good way to make online transactions more pleasant. You can stay in touch with your customers thanks to email marketing. Below are some great tips to help increase the success of your email marketing campaign.

Always have one clear message in each email. Keep your content concise and focused, so your customers do not become disinterested. Focus on one topic per email and go straight to the point. Audiences are sure to appreciate your willingness to limit the message to just the most relevant material.

Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters. Continue reading