Where is the line between email marketing and spam? Your message for every email should be clear and call attention to products as appropriate. Keep your messages interesting, and your customers will continue to read your emails. This article contains helpful advice to aid you in creating an email marketing campaign that works.
Give your subscribers a birthday message. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.
Use Alt tags if you add images to your emails. These tags will take the place of any image that does not, or is not allowed to load. The tag should appropriately describe the missing image. Include descriptions for any links contained in your email, as well.
Keep subject lines under 60 characters long. Long subject lines often get shortened, or simply cut off in the middle, by certain email services and programs. Other email clients are simply incapable of displaying a longer subject. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.
