Monthly Archives: April 2014

Solid Tips For Creating A Good Email Marketing Message

email-marketingWhere is the line between email marketing and spam? Your message for every email should be clear and call attention to products as appropriate. Keep your messages interesting, and your customers will continue to read your emails. This article contains helpful advice to aid you in creating an email marketing campaign that works.

Give your subscribers a birthday message. Your opt-in can have an optional field for subscribers to give your their birthday information and you can set up automated greetings. Taking the time to do this will help your customers to feel more valued, particularly if you add in a coupon, discount code, or some other special offer in the message.

Use Alt tags if you add images to your emails. These tags will take the place of any image that does not, or is not allowed to load. The tag should appropriately describe the missing image. Include descriptions for any links contained in your email, as well.

Keep subject lines under 60 characters long. Long subject lines often get shortened, or simply cut off in the middle, by certain email services and programs. Other email clients are simply incapable of displaying a longer subject. Most subscribers decide with no more than 60 characters whether they will read or delete your message regardless.

Continue reading

Helpful Advice For Marketing On The Internet

Internet-MarketingIf you’re looking to start a business, or even just improve your existing business, Internet marketing offers a great way to successfully promote yourself. It can be difficult to sift through the mountain of information available online about internet marketing. Read this article and you can cut through some of the confusion, getting straight to helpful Internet marketing advice.

A great way to market via the Internet is to write about your business. If you have any writing talent whatsoever, you could definitely submit various press releases and articles to different sites and magazines. Make sure these articles are signed with your full name and contain information about your business. If you get published in an online magazine, include a link to your site. A lot of editors and webmasters out there need some incentive, so offer them some things like links, affiliate commissions, or some other type of reward.

Always make sure your webpages are informative and contain relevant information. If you only have a simple website that has your business address and working hours, you will not have much success online. Use the space to add reviews, blog posts, articles and similar content that demonstrates to potential customers that you know what they find helpful and relevant.

Continue reading

5 Tips for First-Time Salespeople

If you’re just getting started in sales, there are a number of bad habits you need to break before you’re unleashed on the general public. Here are five ways to learn how to sell better and get that commission every time.

1: Stay Casual

No one wants to speak with a robot, especially when they can tell that you’re just parroting company jargon. Ditch the script and talk to them like a normal person.

2: Follow Their Lead

Address people how they’d like to be addressed. It’s always a good idea to start politely, but if they ask you to drop the “ma’am” or call them by their first name, make the switch immediately.

3: Reform Your Pitch

All successful salesman have what they call an “elevator pitch,” or a quick, simple outline of ideas that could theoretically be delivered in an elevator. Create your own and use it religiously.

4: Don’t Make Promises

In fast-paced companies and ever-changing landscapes, you don’t want to make guarantees that might not hold water tomorrow. Be honest with your customers. They’ll appreciate the transparency.

5: Be Passionate About Your Product

If you don’t care about what you’re selling, why should anyone else? Approach every sales call or customer interaction with a big smile. Your enthusiasm could be what makes or breaks the bottom line.

Follow these tips to rise quickly in the company hierarchy. Sales can be a cutthroat business, but as long as you stay true to yourself and your values, you’ll be just fine.


Email Marketing Made Simple With These Easy Steps

email marketingBecause people are always online and checking their emails, it’s a good idea to use email marketing to get in touch with people that are interested in your business. If you are considering starting your email marketing campaign, this article will provide you with some advice that can help you start today.

Personalize the marketing emails that you send out. There is much more that you can do than simply putting a first name into the message template. Utilize all information your subscribers have given you, no matter how small it may seem. Break down your subscriber list into groups that share the same interests and tailor your messages to these groups as much as you can.

On the subscription form in your email, tell your potential subscribers what types of content you will send and how often they can expect it. Tell them what kinds of emails they can expect to receive and generally when they will be receiving them. This will help newer subscribers be aware of your frequency and content.

Continue reading